They Call Me Marty!
Design goodness and other ramblings.

Posted on February 14th, 2011 0 Comments

Re-branding Lumina Academy of Dance

Last semester I had the chance to work on re-branding a small business and get school credit for it. I decided to approach my friend Arlene Santos who together with Fatima Mendoza, own and teach dance at Lumina Academy of Dance. They both share a passion for dancing and they invest the same amount of passion into their business, but like many small businesses, their budget had not yet allowed them to hire someone to help them solidify their brand into a visual language.

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Posted on February 02nd, 2011 0 Comments

They Call Me Marty Version 2

Its taken me a couple of weeks to finish, but version two of "They Call Me Marty" is live! Technically this is version three. Version one was around for three months a couple of summers ago. Once in a while I stumble upon a screen shot on someone's blog or gallery, but those are the only places where version one lives.

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Posted on January 21st, 2010 0 Comments

Freelance Standard Project Agreements

TinyBrands Project Agreement

Liz Andrade over at CMD+Shift Design has a post about freelancer’s standard terms and policies. When I started freelancing I would pretty much bend over backwards to accomodate some of my first clients. Over the years I came to realize that not only is this not profitable, but it also teaches you to hate your job—fter all isn’t that what you do in a 9-5? I have learned the value of starting projects with a standard project agreement. I use the word agreement mostly because it makes it easy for me to talk about an agreement more than a contract, but I suppose that you can call it what ever you want. The important thing is to have one.

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