Kim Baer at Cal State L.A.
Every quarter, Cal State L.A.‘s AIGA student group invites professionals in the design industry to come and speak to the students. The lectures are free and always full of wonderful insights from some of the industry’s most respected designers. This video was recorded during Kim Baer’s (of KBDA) presentation last November. I particularly enjoyed hearing her speak about her design process.
I am fascinated by the ‘behind the scene’ work as much as I am with the final version. So I wanted to hear more about how she translates all of her research into a visual concept, but the lecture was full of insights into her work nonetheless. Enjoy!